Persistence the Sustained Effort Necessary to Induce Faith

The Eighth Step Toward Riches

“PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. The basis of persistence is the POWER OF WILL.”

“Will-power and desire, when properly combined. make an irresistible pair. Men who accumulate great fortunes are generally known as cold-blooded. and sometimes ruthless. Often they are misunderstood. What they have is will-power, which they mix with persistence, and place back of their desires to insure the attainment of their objectives.”

“Henry Ford has been generally misunderstood to be ruthless and cold-blooded. This misconception grew out of Ford’s habit of following through in all of his Plans with PERSISTENCE.”

“The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition, until they attain their goal.”

“There may be no heroic connotation to the word “persistence,” but the quality is to the character of man what carbon is to steel.” (Pages 175-176, Think and Grow Rich)